WWE NXT Viewership & Ratings Report (12/31/2024)

WWE NXT Viewership & Ratings Report (12/31/2024)

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WWE’s NXT ended 2024 with a New Year’s Eve special, but the episode’s performance in the ratings did not deliver the strong finish the developmental brand might have hoped for.

Key Viewership Stats:

  • Total Viewers: 626,000
    • This represents a 13% drop from the December 27 episode, which saw 723,000 viewers tune in.
  • P18-49 Rating (Key Demographic):
    • The December 31 episode achieved a 0.15 rating, which is a 7% increase over last week’s 0.14 rating.
    • Despite the rise in the 18-49 demo, the year-over-year trends in this demographic were less favorable.

Competitive Context:

  • The episode faced competition from the Fiesta Bowl game, which aired on ESPN and ESPN2, featuring Penn State vs. Boise State. This likely drew away a portion of the audience, especially considering the holiday week.

Long-Term Viewership Trends:

  • The December 31 episode marked a 7% decline in viewership when compared to the show’s four-week average, signaling a negative trend.
  • NXT’s Q4 2024 viewership was down 5% compared to Q4 2023, contributing to an overall decline for the brand.
  • However, when compared to December 2023, the episode showed a modest 2% increase in overall viewership for the month, but the P18-49 rating was down by 9% compared to Q4 2023, and 17% compared to December 2023, indicating a decrease in interest in the younger demographic.

In-Ring Action & Announcements:

  • The show featured important rivalries, such as Kelani Jordan vs. Lola Vice, and highlighted NXT’s Year-End Awards.
  • NXT teased major upcoming matches for New Year’s Evil, including a Sudden Death match for the NXT Heritage Cup, which could boost viewer interest in the next episode.

Takeaways:

While NXT had a strong performance in the 18-49 demographic, the overall drop in viewership is concerning, especially given the competition from the Fiesta Bowl. The year-over-year trends indicate that NXT is facing challenges in maintaining consistent viewership, particularly among younger viewers. The announcements for high-stakes matches at New Year’s Evil may help generate interest and possibly reverse some of the negative trends in the coming weeks. However, WWE will need to keep a close eye on these patterns as 2025 unfolds.

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